Monday 27 April 2009

magazine evalualtion

magazine evalualtion

In what ways does your media product use, develop or challenge forms and conventions of real media products?
I have used many forms that follow the standard conventions to make the magazine look professional.
It is slightly poster style as I use little editorial content. My magazine is a little laid back and confident compared to NME, rolling stone and karrang magazine. The poster design is used to symbolise how the magazine is confident and hasn’t got a great competitor to balance with magazines on the stand.
Masthead which is one word. when i had done research I have found that most magazines have one or two words as a masthead so that it is memorable.
the colours used in the logo is black, white and blue. This is therefore my house style colours and i use these throughout.
I’ve used a button so that the magazine will stand out when on the shelves most standard magazines use this.
The font style is easy to read as it is sans serif and is bold and eye catching. The distorted shapes that are part of the masthead symbolises the sharpness and hardness as the different shapes are all filled in solid black which reflects the personalities of the target market and shows that they aim to have one goal of life and reach the top.
The strap line it is positioned at the top of the page, it stands out, it is short and sharp which will help market to the target audience.
The model is female, the target audience is very street people mostly teenagers as it is very stereotypical of the youth these days, as seen through the costume of the hat and scarf that is worn by a huge population of the youth in the UK. I have also chosen to use the glasses as a prop to convey the imagery so that the magazine can build a new trend for the youth to follow.
It has been used to hide aspects about the character, not allowing the reader to be let in and to read the model, it makes the audience what to find out what the model is hiding beneath the glasses and make the audience question why the model might be covering her identity. This will impact the audience to want to read on.
The shot is medium close up so that the audience can evaluate the positive, confident body language which will get the audience more interested. The model is black and white so that the magazine represents time. I thought that if I had done it black and white it will show time in the sense of old magazines against new times. The model is Asian so making it black and white represents how rap had Asian artists missing in the past. This also clashes against the solid colour background which makes it stand out. Also when i had done research on r’n’b images to see the image I need to make I found loads of black and white images which also gave me my idea.
The main cover line stands out from amongst the text and aligned like standard conventions.
The kickers language is colloquial to suit the target audience. The left third was the main cover line in it as this is an aspect which will sell the magazine as in newsagents this is the section that can be seen if magazines are stacked.
The issue number is required to make the contents page look like a standard one, I have the page numbers and features and interviews and i have made sections for different topics like i put news and then the page numbers for them and have persition and all the text and in some places i put text straight under an image so that it is easy to understand.
The price has been put in a place where it is easily identified by the consumer.
I made this page follow the company house style by using the same fonts and colours throughout.
My double page spread mostly conveys standard formats of double page spreads.
The model image has full eye contact and her stance is very confident, she’s not smiling which is a gesture that is shown to represent how laid back, cool, hard the model is which shows the audience that the artist doesn’t want to reveal much which also corresponds with the page title “hard core” which represents the tough lifestyle the model had. She stands alone on the page so that the reader gets full imagery of what the article sis about just by reading the image thought body stance, language, facial expressions and eye contact. The image of the model is behind a graffiti wall to convey serotypes of rap artists. The idea of have her here is because the image is there to show that she is up and coming and she has a customised brick wall with her name on it to show the world that she is going to make herself known.
The slug follows standard conventions as it is the top of the page and explains what the double page spread is about summarising with one word.
Pull quote is colloquial and addresses the audience.
The title has the buzz word hard in it which is commonly used by the youth these days to show toughness of someone.
Page number is used like standard conventions, credits and by-line is used.there is a c eye flow which follows conventions and allows for the magazine not to be confusing for the reader.
The images on the page challenges conventions as it has a specific cut which isn’t usual for magazines but this differentiates my magazine to others. This also goes with the masthead theme of sharpness.
it is a long shot representing that it is a paparazzi shot which will appeal to the target audience.

How does your media product represent particular social groups?
My magazine represents a young social group; especially Asians to show that they are can be well known artists too. It also interest people who like to DJ sounds. My magazine targets a range of people of both genders as the colours are very masculine and the model is a female who is also a mother which makes it target a whole new audience making the magazine challenge the conventions of standard hip hop magazines. The pose and costume is stereotypical of the youth at the present time which makes me target the audience. It appeals to mothers, Asians, struggling families, so I see my magazine at a D grade above because of the price range. As it allows for people to aspire to be like model as model was a social class d too and then moved up to A by own successes.

What kind of media institution might distribute your media product and why?
I fell that IPC has a gap in the distribution of Asian artists that will ensure that they will get a grater audience. As the artist is a mother it will suit woman magazines as well as hip hop there is rock too with the band linkin park so overall I have introduced a whole new magazine that has aspects that will interest a whole new audience. Over 26 million adults in the UK read IPC magazines. My magazine will confidently increase the number of readers as the target market of solidic magazine is for the youth as suppose to targeting adults as there is a wide range of readers already. The magazine doesn’t only target Asians as i have different genre of music and artists like linkin part, 50cent, F.A.B and others. So overall my magazine will suit a large population as it does justice too many ethnicities.

Who would be the audience for your media product?
The audience of my magazine is people the age of 15-25 despite the fact that my double page spread is about a young mother it also talks about how she became an artist and goes against expectations. I believe my magazine is aimed at both males and females as the colours used are very masculine yet what is talked about relate to both males and females.The magazine format is more aesthetically pleasing for the target group I am aiming for.
How did you attract/address your audience?
The colours used are masculine and so are some of the artists which make it appeal to males and females as women find the male artist attractive and visa versa.
Competition aspect appeals to my target audience as it is what motivates and sells a magazine.
The pull quote is colloquial and is direct to the audience asking it more intimate therefore draws the reader to read on.

What have you learnt about technologies from the process of constructing this product?
In Photoshop i have learnt to use many techniques to make the images look more professional such as the clone tool, hue and saturation which allowed for my image to be black and white, the overlay where i could put my model image in the car, air brush and a lot more.
Word was used to type up questionnaire and written results.
Excel was used to make the questionnaire results in bar charts and graphs.
slide share is used to upload presentation
1001freefont for the fonts used on the masthead and headings of the pages.
Blogger used to keep media processes up to date and publish work. wrote commentaries, uploaded pictures, polls/votes,
Animoto
I have chosen this form of music as the artist himself is an ashcan who is still being established and like the artist if have introduced Asians to the industry rather than using bollywood music which doesn’t cater for the target social group.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
It’s too confused because usually the reader will look through the z axis, there’s a lot going on the page the model in the preliminary task is looking into to box direction the real one is more professional as there is no focus image the grammar of the preliminary task is wrong what is meant to have an apostrophe, in the real task I have thought about the margin making sure the magazine looks professional so when it is published nothing is cut off.

1 comment:

William Lau said...

Please blog your evaluation powerpoint on slideshare.

Here's your vimeo:

http://vimeo.com/4355325